The project AdAudit serves for analysis of online banner campaigns. It provides information about the number and sociodemographic profile of the people (unique visitors) who came into contact with a campaign (see, interact or click) and it is thus possible to compare a campaign plan with the real reach in a given target group. AdAudit does not include information about the number of ad impressions but can be a proper supplement.
The solution is based on tags placed in the ad banners and sociodemographic data o the NetMonitor user panel. Data can be analysed to the level of domains, subdomains and even particular placements.
AdAudit can be ordered either as a Full version or a Mini version. Mini version includes only 5 basic variables (age, gender, education, ABCDE sociodemographic classification and settlement size. As distinct rom the Full version, the outputs are presented as an xls file (gemius Explorer file in the case o the Full version).